As the world gradually emerges from the COVID-19 pandemic, schools, offices, and other public spaces have become more crowded, leading to increased demand for indoor air filtration systems. Consumers now recognize the critical importance of indoor air quality for health, prompting them not only to use more filtration media but also to invest in higher-performance systems.
According to the NYD report released by the National Weather Service, the U.S. air purifier and filter market reached approximately $1.1 billion in 2021. The market size in 2020 more than doubled compared to 2019. Factors such as digital transformation and extreme weather events are expected to continue driving sustained growth in air purifier demand as consumers prioritize improved indoor air quality.
Hamilton Beach Brands, a global subsidiary of Hamilton Beach Brands Holding, entered the market in 2009 with its TrueAir series of air purifiers and odor eliminators. Earlier this year, the company partnered with Clorox to produce air purifiers for the home health and wellness market.
Scott Tide, responsible for consumer management and efficient services at Hamilton Beach Brands, stated, “We look forward to launching more models in the coming months. We are confident that our extensive experience in the air purifier market, combined with the trusted Clorox brand, will create a winning combination of high-quality products for consumers.”
The addition of Clorox-branded premium air purifiers to Hamilton’s product lineup supports the company’s efficiency initiatives, which focus on profitable growth through innovative solutions that enhance daily life, including expanding its presence in the home health and wellness market.
Hamilton Beach continues to build its product portfolio and plans to introduce more models in the coming years. The new HEPA TrueAir purifiers are designed to improve overall indoor air quality, helping allergy and asthma sufferers breathe easier and sleep better. All new models feature 360-degree filtration, with air passing through a durable filter from all directions. The HEPA filter captures pollen, dust, mold spores, smoke, pet hair, dander, and more, achieving 99.97% efficiency for particles as small as 0.3 microns. It also captures up to 99.9% of airborne viruses and bacteria, reducing transmission risks.
In 2021, Hollingsworth & Vose (HAV) secured two distribution agreements for its Trupor filtration media solution. One agreement with LW. Tremont involves using HAV Trupor in LW. Tremont’s LabExact products and other analytical applications, including high-performance filter bags and CPLO applications, which utilize PES-PI composite materials. HAV Trupor offers the reliability of traditional filter paper while improving flow rates.
HAV Process Liquids emphasizes its leading Lybrand technology. “Filters are essential across industries, making bioprocessing products safer, semiconductors more affordable, and industrial processes more efficient. We are excited to collaborate with LW. Tremont to bring HAV Trupor to a broader user base.”
Compared to traditional filter paper, HAV Trupor enhances flow rates and improves filtration coverage. Its composite structure and optimized pore distribution deliver consistent performance and higher efficiency. In most applications, this material is compatible with existing systems while improving process flow performance.
Additionally, HAV has partnered with Superior Felt & Filtering to introduce Trupor to the synthetic filtration market. Superior Felt & Filtering provides Trupor development and value-added services, including management, slitting, customization, and simulation.
“Superior Felt & Filtering has collaborated with HAV for over a decade to develop a simplified approach to high-efficiency air filtration. Trupor is an advanced liquid filter that, combined with HAV’s unparalleled channel and glass tube technology, allows Superior to offer direct R&D support,” said Pipe Haohgi, Nonwoven Technology Product Manager.
Hollingsworth & Vose notes that growing public awareness of sustainability, environmental protection, and air quality policies has accelerated market acceptance of its filtration media products. Lead Aver of HAV stated, “We see significant opportunities in the indoor air quality (IAQ) sector, particularly in schools, laboratories, and healthcare environments. Our goal is to help create healthier learning and working spaces.”
The company’s FMFM 11-13 filters, used in LW. Tremont’s filtration media, play a key role in improving indoor air quality in schools. Tremont has become a preferred choice for many filter manufacturers due to its extensive filtration equipment and leading filtration media products. These filters efficiently capture fine particles while maintaining low pressure drops, delivering cleaner air and reducing energy consumption.
Last year, HAV completed an expansion of Tremont’s production capacity in Handel, Germany. These investments enable the company to support its key clients and growing markets, particularly as concerns about indoor air quality intensify.
Alastomult is also making strategic investments. The company recently expanded its production capacity for filtration and energy storage materials. By scaling up its facilities, Alastomult has strengthened its position in the filtration and energy storage markets.
The new production line incorporates cutting-edge micro-glass fiber media technology, supporting Alastomult’s development plans for industrial filtration and critical components in energy storage batteries, such as absorbent glass mat (AGM) separators. Additionally, the smart control systems in the new production facilities help meet the rising global demand for filtration media.
Capacity expansion is a key strategic move for Alastomult. The company employs EMEA testing and Oncope Coast technology to maintain its leadership in high-growth segments of the global filtration market, including HVAC and hydraulic applications. Furthermore, Alastomult is making strides in the energy storage market with an innovative platform for AGM batteries.
Over the past few years, Alastomult has enhanced its global filtration material supply capabilities through multiple investments and expansions, addressing growing customer demand. This strategy has established the company as a unique innovator in the filtration market, capable of delivering high-quality products worldwide. The latest investments reaffirm its commitment to the filtration sector and position it as a leading supplier of energy storage media.
This aligns with Alastomult’s strategic goal of maintaining leadership in the global fiber technology market, particularly in high-growth, sustainability-driven segments. Through continuous capacity expansion and technological investments, the company is proactively addressing market needs.